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August 16th, 2010 by Mikayla Barney

Online only car insurance introduced by RSA

RSA has launched RSA echoice’, a new online only car insurance product, which will give customers the flexibility and control to customise a policy to suit their exact needs.

Customers may build on a basic level of cover by choosing any combination of a range of ten additional cover options, which includes breakdown, in-car entertainment, emergency care and legal assistance . Most extras can be added by the purchaser at any point during the life of the policy.

RSA echoice is self-administered so customers don’t have to contact call centres to add cover options. They will have complete control and can log into their accounts remotely, 24 hours a day. As the policy is only available online, costs are reduced allowing premiums to be kept as low as possible.

Keith Maxwell, head of car insurance at RSA, said: “RSA echoice is all about empowering the customer to take complete control of their insurance . Our customers want to be able to pick and mix their covers, rather than buying an off-the-shelf’ package as traditionally provided by insurers .”

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